There is a bit of a twist to distinguish Airbnb Adventures from traditional commercial tours. They claim the operators are local experts “either entirely exclusive to Airbnb, or provided by small, local operators that are not typically found on any other major booking platform”. Regardless, this is no longer just a service connecting locals with travelers. Adventure guides will need certifications to run their business. And Airbnb will have to figure out how to support multi-day trips when things go wrong.
With this launch Airbnb is going after the almost $700 billion adventure tour market. They’re well positioned to advertise these tours to folks already using the website to book lodging. And perhaps Airbnb will bring some innovation to the adventure tour market.
As a publicity stunt for the launch of Adventures, Airbnb is promoting an 80 day around the world trip. Booking for this trip will be live on June 20, and departs from London on September 1.